THE INFLUENTIAL MARKETER SYNOPSIS
If you're in business and want to grow your influence, impact, and profits, the words you use - both written and spoken - are your vehicle. But you must get them right. The Influential Marketer shows you how.
Organised using a consumable "lesson per page per day" format, it's a "bible" you'll keep on your desk and return to repeatedly.
Like all good copy, it's an easy read... conversational and to the point. It challenges your thinking and inspires you to look at how you communicate and show up in your professional life. Packed with examples and new ways to grow your influence, once you pick this up, you'll not look at yourself, your business, or the way you communicate the same way again.
'THE INFLUENTIAL MARKETER' REVIEWS
“I've never enjoyed marketing. It was not my favourite topic in my business course… but I love this book. I can pick up any page and find something that's useful, and I don't have to read the whole damn thing at once. I re-wrote every piece of copy for my business after I read your book. It’s working much better because my copy is easier to read, it’s straight to the point, and in a friendly conversational style.” - Leigh Austin Ritter Weight Management Practitioner
“It's one of the best books I've ever read, and one of the few I've read cover to cover. Love the short daily tips. Mine's highlighted and marked up and I use it often for ideas." - Morgan Wayne, Purify Air Con Cleaning Sunshine Coast
“I have been enjoying “The Influential Marketer”! I have found the book can almost be used as an Oracle in the sense that I can open it to a random page and gain a fresh perspective on something I am thinking about our challenged with.” – Dobbin Buck, Co-Founder GetUWired Atlanta, Georgia
"Personally, I am honored to consider Steve a good friend. Professionally, I envy what he’s done with this book. It shows you how to make your marketing better, your business more profitable, and your life easier -- all in about one minute per day. Far beyond knowledge, this book is a wonderful source of marketing wisdom. Get it, use it, profit." - Kevin Donlin, Founder, Client Cloning Systems
“The Influential Marketer is a power-packed book overflowing with real world ideas that you can immediately apply to connect with your prospects. Steve’s straight forward, no fluff advice has set me up for success in my target market by opening up endless opportunities for sales. He really does turn your passion into profit.” Therese Markou, Managing Director, CEO Mission Accomplished Pty Ltd
“This guy knows what he’s talking about when it comes to marketing and direct marketing in particular. I encourage you to read every word of this valuable resource because you will gain invaluable insights and practical knowledge that you can utilise immediately. Steve Plummer is a “Do as I do” kind of guy, not just a “Do as I say” bloke. I guarantee that what you read in this book is exactly what he does from a practical point of view for himself and his clients. We continuously seek education to improve various aspects of our business. Steve has helped us learn a lot in copywriting, marketing and direct sales for a number of years and the ideas and methods we have implemented, have grown our company immensely. We recently decided to engage him to do much of our marketing for us, taking the strain off us, as our company grows. Just one example, based on the principles in this book, cost us just $500 (one posted letter with product info and offer plus 2 follow up emails) returned sales of $92,000! Steve is a delight to work with, and he is certainly an expert in his field.” Alison & Danny Halupka, Grant Sheds Monash
“When it comes to promoting and building your business – words matter. When you need to sustain and grow your business – sales matter. When I need both, Steve Plummer matters. He is a genius that is genuine. Thank you for all your help and sharing it in this valuable book.” - Cory Robertson: Aboriginal Resource Group/Goanna Services
“Having filmed most of the successful business people, coaches and marketing experts in Australia, it gives me a pretty good understanding of who is out there helping people in their businesses. Steve is most definitely one of the best marketing brains I’ve met. His zeal for life, family, his keen understanding of all things marketing and copywriting is, in my opinion, unparalleled and this book is an absolute must read. If you don’t walk away with a list of things you need to implement from this wealth of knowledge, then you’re kidding yourself. I’m so proud of him and thankful to call him a friend! Keep rocking it Steve!” Dan Steinhauer Aart House Productions
“Every CEO, business owner, salesperson and marketer wants a competitive advantage over their competition, but not everyone knows how to create and deliver that to the marketplace. Most of the marketing, advertising and sales language is either bland, copied, me-too or a total abject failure and as a direct result, way too many businesspeople go through unnecessary financial hardship, frustration with their marketing, advertising and sales message (no real point of difference). If you have any responsibility for sales or marketing in your organisation, you owe it to yourself to read this book (better still, seek Steve out and have him cast his keen eye and brilliant mind over your projects). There is no secret to the fact that there is an army of competition out there attacking business from every angle, stealing market share and driving prices down, turning products and services into commodities and now more than ever it is imperative that you have a substantial edge. I believe Steve is the cutting edge! He is the difference that makes the difference when it comes down to marketing, sales, cash-flow and profit.” Mark Selbst, Automotive Business Coach
“Imagine being taught to paint by Leonardo D Vinci. That’s how we feel after reading The Influential Marketer as we can now craft our messages to attract more leads than we did before. This is a must read for every business owner.” Naomi Radke and Adam Reeves – Blade Bookkeeping
“I must say I am a little pissed off with this new book! There are so many great ideas and tips, you can just bookmark them, and come back to them again and again. I spent countless hours, read hundreds of Steve’s emails, and invested a few grand learning and working with Steve to get access to them - now here they all are! And I use a quite a few of them almost every day – PASPA, starting with the end in mind, and Steve’s writing processes (yes I did edit this a day later). Not to mention some of the topic ideas I have “borrowed” over the years, thanks Steve. They have really helped me and my clients, and if you apply a few of them every month, they will almost certainly work for you too.” David Letizia Your Business Optimised
“Steve’s words have helped me create multi-million-dollar campaigns for my own projects and clients over the past many years. When you combine very well-crafted sales copy with well-designed business growth and marketing systems, you see magic happen. His new book The Influential Marketer is a work of art. Steve has condensed real-life learning, tips, strategies, hints and even some Copywriting Jedi tricks (he normally never teaches), that even if you suck at English, you will be able to increase your sales and conversions by implementing what you read. If you are in any type and size of business or even just starting out, this is one of those books that if you implement just a couple of the strategies Steve talks about you will see a real positive difference. This book should come as standard with every business and certainly one I now recommend in my Business and Marketing Growth workshops worldwide.” Colin Cooper, Business Growth Strategist
